Training for Real Estate Agents On OnSite SEO

November 9th, 2009 by Aaron Evans

Real Estate SEO Pros have assisted Real Estate Agents with learning how to do critical SEO on their sites for many years. At the moment we have come forward with our services for the general Real Estate Agent and are offering 6 free videos to assist you with Search Engine Optimization for your sites.

Search Engine Optimization, or SEO for short is part of any modern day Real Estate Agents marketing toolkit and is critical for success on the Internet. Over 80% of buyers and sellers (USA Today 2007) investigate their market prior to approaching a Real Estate Agent, and so the lucky Agent that captures these hungry prospects is a top seller indeed.

There are two types of SEO to be concerned about when you are looking at moving forward on an on line campaign. There is onsite and then there is offsite optimization. The search engines look at your site from a number of angels so in order to achieve good placement on their pages you must learn to master both sides of the SEO equation.

To have long term success on the Internet you need to use these concepts in concert with each other.. Our Real Estate Agent Free SEO Training videos will show you aspects of both of these. Lets chat about our onsite Optimization video at this moment.

Our onsite optimization video will be by and large primarily concerned with showing you what are the focal factors to your onsite optimization. Our free videos offer anyone with a simple level of website understanding with a way to manipulate and enhance your site so that you can improve your sites standings in the search engines and show that your site is worth visiting.

The number one step to onsite or On page optimization is applied to your sites, page titles. This is an often disregarded but important onsite factor in search engine algorithms. Folks frequently have the identical titles on each page but page titles are seen by search engines as a over view to a pages subject. A good quality title should be key phrase rich and be specific to the content of the page. This is the foundation of good information architecture (a sites layout). It is best for every topic within your website to have its own page.

If you market beach front acreage, have a page for that. If you promote in Miami have a page for that, if you sell Lofts have a page for that. This enables you to optimize a page for a very precise set of key phrases. The Search engines primary job is to deliver web pages to users that are directly related to the terms that they are typing in to hunt for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.

After that comes the core page content and this should also be defined and clarified by the adjacent subject matter. Writing good quality and unique content is a ability and as with anything it takes training to get good at it. You know your subject better than most, so you can really communicate your insights in a unique way that can draw prospects to you. It is essential that you remain professional and be sure that your content reads well. It really is important that you don’t do what is known as keyword stuffing by repeating your phrase over and over, just use it a few times naturally through out the article.Keyword stuffing is a trick that search engines pick up as they look at your pages keyword density This ploy will only lead to dropping the quality of your website visitors experience and therefore the search engines will likely penalize your website with a lower quality score. It will also most likely lead to a high bounce rate.

Picking your sites name by buying a keyword specific Uniform Resource Locater (URL) is a good way to rank highly for your term. But if you have a site name by now don’t worry as your content and page headers should make up for this over time. If you decide to develop a number of sites, as many top sellers do then next go round bring in key phrases relating to page content. It is helpful if your site names can be both short and memorable. Have your main phrase at the beginning of your site URL, MiamiBeachFrontRealty.com means you will show up for prospects that are searching for Miami beach front property not San Diego beach front property.

One powerful tool often overlooked for onsite optimization is using alt text for your images. As the search engines come to your site they index your images along with the text on the page, so it is worth using keyword phrases in alt text on your images. They are also used by the visually impaired to aid navigation and are therefore read out loud by accessabiliy programs as people search. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hamper usability for the visually impaired but would hurt your rank in the search engines as much as keyword stuffing does.

The top area of your site behind the scenes are your important tags called header tags. These are called Meta Tags and should consist of key phrase variations such as pluralizations along with a keyword rich explanation of your site that people will read on the search engine page results. Given that these specify the subject of your page it is viewed by search engines as an over view to the key phrases being targeted for that page and that page only.

It is valuable to grasp that each of these onsite SEO factors are important. So as you construct your page, or have your web master attend to it, or the kid down the block, start at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.

Want to learn about SEO? Visit our free training at Real Estate SEO Training blog.